Roanoker Magazine Readers Award Friendship Multiple Platinum and One Gold ‘Best Of’ Awards

ROANOKE, Va. (May 5, 2020) – Friendship, a local leader in senior living and rehabilitation, has been awarded five platinum ‘Best Of’ awards in Roanoker Magazine’s 2020 survey.  Club Friendship, the community’s on-site restaurant and bar, also earned a gold award.

“Our dedicated team members are the heart and soul of our organization,” said President and Chief Executive Officer Joe Hoff. “I am so proud of their bravery and commitment to our mission of supporting friends by providing peace of mind.  These accolades speak so highly to the quality service they provide, not only to our residents, but also to our friends in the greater community.”

Friendship was given the platinum award for the following categories: best retirement community, best rehab/post-op facility, best employer, local company on the grow and local company that gives back.  Club Friendship was given the gold award as a best place to have a corporate meeting/conference.

“These endorsements mean so much to our team, and couldn’t have come at a better time, especially in the midst of this pandemic,” said Hoff.  “It is our honor and privilege to serve individuals and families here in the Roanoke Valley, and these accolades spur us to continue to enhance and evolve the services we provide.”

Although the campus is closed visitation-wise due to the Coronavirus, Friendship is still accepting new residents in all levels of care, as well as new clients for home care services.   To learn about the community’s current admission protocols, please contact the following individual, based on the care level of interest:

Independent Living: Ken Mowbray, 540.777.7103

Assisted Living: Julie Abernethy, 540.265.2058

Skilled Nursing/Rehab at Friendship North: Erin McCoy, 540.265.2088

Skilled Nursing/Rehab at Friendship South: Jennifer Percell, 540.529.5942

Home Care: Erin Layell, 540.265.2194

Friendship is also currently hiring, and is offering sign-on bonuses for several clinical positions.  In addition to the company’s benefit package, which includes immediate access to wages earned through DailyPay, during this pandemic Friendship is providing meals to employees, as well as offering a commissary for team members to have quick and safe access to purchase food staples and supplies at cost that are often not available in stores in the greater community.

“Here at Friendship, we will continue to provide support and peace of mind,” said Hoff. “The Roanoke Valley can count on us to live up to these awards by offering excellent care and career opportunities, and do all we can to support the greater community.”

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Friendship North Campus

367 Hershberger Road, Roanoke, VA 24012


Friendship South Campus

5647 Starkey Road, Roanoke, VA 24018


Friendship Salem Terrace

1851 Harrogate Dr, Salem, VA 24153