Campus MapServicesROanoke

We are

Since 1966, Friendship has provided a friendly, safe, and comfortable place for our residents to live healthier, fuller lives. From the recovery expertise of Friendship Health to the thriving community of Friendship Living, we founded Friendship to offer our community the resources and support they need to enjoy the lives they deserve.

We’re grateful for the awards we’ve won for our service. We’re proud of how we’ve expanded to multiple campuses in the Roanoke area. But the most valuable reward for our work is observing how each of our residents lives better. With every smile, every step, and every celebration of a new day, we’re thrilled at how far Friendship has come—and we can’t wait to show you what’s next.

Vision Statement

To be the leader that transforms perceptions and embraces aging.

Mission Statement

Supporting friends by providing peace of mind.


Accountability | Compassion | Positivity | Respectfulness | Teamwork


View Our Campus Map


Friendship – Valley Management – has been managing senior living communities for over 30 years and we know it takes a lot of hard work. Having a trusted partner makes it a lot easier to accomplish your community’s goals. We can help you from development to repositioning and management. We can even help you save on equipment and supplies and select reliable vendors.


We provide comprehensive management solutions for our clients through our seasoned team of professionals that develop and implement the most effective management approach.

  • Management consulting
  • Employee supervision and training programs
  • Marketing campaigns and sales plans
  • Market analysis and strategic positioning
  • Clinical and operations planning and management


We work closely with our clients to achieve maximum value for their assets by producing operating proformas to serve as guidance to the management team.

  • Analyze Debt Structure & Refinancing Options
  • Generate Operating Proformas
  • Conduct Operating Income/Expense Analyses
  • Coordinate Property Tax Assessments & Appeals
  • Manage all Commercial Insurances


We pride ourselves on our ability to keep our clients informed on the current and projected financial positions of their assets.

  • Financial analysis
  • Cash and accrual financial reporting
  • GAAP and income tax accounting services
  • Revenue cycle management
  • Revenue payments solutions
  • Vendor payment solutions
  • Compliance

What makes Friendship stand apart from others, is the partnership we forge with our clients. We dedicate ourselves to keeping our clients fully informed of the operations and financial results of their assets by constantly striving to make our clients an integral part of the management process.
We promote this through:

Roanoke Visitors Guide

Whether you’re visiting family, catching up with an old friend, or simply looking for things to do around the Friendship campus, we’ve got you covered. Here are our suggestions for travel, lodging, and local entertainment.


Air: American Airlines, United Airlines, and Delta offer daily flights to Roanoke-Blacksburg Regional Airport, which is only 2 miles from Friendship’s campus on Hershberger Road.

Bus: Valley Metro provides public transportation to the Roanoke Valley.

Train: Amtrak rail customers coming from Lynchburg can make reservations (bus & rail) for travel to Roanoke, VA (Roanoke Civic Center) via the Smart Way Connector.

Friendship North Campus

367 Hershberger Road, Roanoke, VA 24012


Friendship South Campus

5647 Starkey Road, Roanoke, VA 24018


Friendship Salem Terrace

1851 Harrogate Dr, Salem, VA 24153