Friendship Retirement Community Promotes Jessica Whitaker to Director of Marketing

Friendship Retirement Community, a local leader in senior living and rehabilitation, announces the promotion of Jessica Whitaker from Director of Marketing and Admissions of Salem Terrace at Harrogate to Director of Marketing of Friendship.

“We are excited to have Jessica on our Leadership Team at Friendship,” said CEO Joe Hoff.  “It is always a pleasure to encourage growth by promoting from within the organization.”

Whitaker joined the Friendship team in 2021 as Director of Marketing and Admissions of Salem Terrace at Harrogate, where Friendship serves as the managing partner. Whitaker has eleven years of marketing experience, has been in the healthcare industry for four years, and has a very special tie to Friendship.

“I had a very positive personal experience with the care at Friendship when my grandfather was a memory care resident at Friendship North. He was very happy there, and the team helped him enjoy a wonderful quality of life,” says Whitaker. “It’s exciting to work and grow within such a great company.”

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Friendship North Campus

367 Hershberger Road, Roanoke, VA 24012


Friendship South Campus

5647 Starkey Road, Roanoke, VA 24018


Friendship Salem Terrace

1851 Harrogate Dr, Salem, VA 24153