The Feinour Center

Many caregivers and families feel their options for caregiving choices are limited to long-term care placement, becoming a full-time caregiver, or engage home care services.

Friendship's Adult Medical Day Care at The Feinour Center offers a more affordable opportunity for daytime care for family members who can no longer stay home alone safely.

Veterans now may qualify for free or significantly reduced rates!  Call today to learn more.

Monday - Friday
7:30 a.m. – 5:30 p.m.

324 Hershberger Rd.
Roanoke, VA 24012


Licensed through the Department of Social Services, we offer well-deserved respite for families caring for their loved ones. Our services also provide benefits such as:


The Feinour Center provides a safe, nurturing, and healthy environment that promotes overall wellness. Our team celebrates the value of each individual through activities that are tailored to their interests and meeting social, physical, and cognitive needs:

  • Music
  • Group outings
  • Art and creative expression
  • Tai chi and full body exercises
  • Games for memory stimulation
  • Faith-based programs
  • Cooking
  • Learning and guest lectures
  • Snacks and a nutritious lunch


Composed of our director, recreation therapist, nurses, and nursing assistants. Our team provides:

  • Medication management
  • Memory stimulation
  • Nutritious prepared meals
  • Monthly health assessments
  • Daily health monitoring
  • Assistance with daily care needs
  • Comprehensive individualized plan of care
  • Dementia care
  • Health and wellness activities
  • Post-hospitalization recovery
  • Physical, occupational, and speech therapy services are available


  • Flexible schedule options from hourly to all-day participation
  • Transportation assistance program available for those who qualify
  • We accept most major insurance plans and Medicaid

How To Get Started

Our team would enjoy meeting you and seeing how we can meet your needs. Call 540.283.4433 today to set up a visit!

Friendship North Campus

367 Hershberger Road, Roanoke, VA 24012


Friendship South Campus

5647 Starkey Road, Roanoke, VA 24018


Friendship Salem Terrace

1851 Harrogate Dr, Salem, VA 24153