Friendship Assisted Living Locations Earn 2025 AHCA/NCAL Bronze National Quality Award
Friendship Assisted Living Locations in Roanoke and Salem Earn 2025 AHCA/NCAL Bronze National Quality Award
Families searching for high-quality assisted living in Roanoke, Salem, or Southwest Virginia now have more reason than ever to consider Friendship Retirement Community. In a major milestone for senior care in the region, Friendship Assisted Living on the North Campus, The Oaks, and the Joseph C. Thomas Center at Friendship Richfield Living have all been named 2025 recipients of the Bronze – Commitment to Quality Award by the American Health Care Association and National Center for Assisted Living (AHCA/NCAL).
This prestigious award recognizes these communities for their outstanding commitment to improving the lives of residents through person-centered, high-quality care. It also marks the first of three progressive levels in the AHCA/NCAL National Quality Award Program, a national benchmark for excellence in long-term care and senior living services.
Four Friendship Communities Now Nationally Recognized
This achievement means all four of Friendship’s assisted living communities—including Friendship Salem Terrace, which received the award in 2024—are now nationally recognized for their quality care standards.
“This achievement reflects the dedication of our team members who work tirelessly to provide exceptional care and support to our residents every day,” said Joe Hoff, President and CEO of Friendship. “Joining Friendship Salem Terrace, which earned this distinction last year, all four of our assisted living communities are now nationally recognized for their commitment to quality. This milestone affirms our ongoing promise to continuously enhance the lives of those we serve.”
Why the AHCA/NCAL Bronze Award Matters for Families Looking for Assisted Living
The AHCA/NCAL National Quality Award Program follows the Baldrige Performance Excellence Program framework, which promotes organizational excellence and continuous improvement. Providers must show commitment to performance improvement, resident satisfaction, and superior outcomes.
At the Bronze level, facilities must submit a detailed profile that outlines their mission, vision, key challenges, and strategic plans for quality improvement. Applications are carefully evaluated by trained examiners to determine which providers truly meet these rigorous standards.
“Receiving this award marks the beginning of an exciting journey towards excellence,” said Cathy Bergland, Chair of the AHCA/NCAL National Quality Award Board.“ Congratulations to Friendship Retirement Communities for this significant achievement.”
By earning this award, Friendship’s communities in Roanoke and Salem, VA are now eligible to advance to the Silver – Achievement in Quality Award, the next level in the journey toward organizational and care excellence.
Looking for the Best Assisted Living in Roanoke, Salem, or Southwest Virginia?
Choosing an assisted living community is one of the most important decisions families make. If you’re searching for trusted, compassionate, and award-winning assisted living in Virginia, look no further than Friendship Retirement Community.
With four facilities now honored for their commitment to quality care—Friendship Assisted Living, The Oaks, Joseph C. Thomas Center, and Friendship Salem Terrace—Friendship continues to set the standard for senior living in Roanoke, Salem, and beyond.
📍 Learn more or schedule a tour at www.friendship.us and discover how Friendship is redefining assisted living in Southwest Virginia.