Friendship Announces New Admissions Team Members for Friendship Health & Rehab Center, Salem Terrace at Harrogate

Friendship, a leader in senior living and rehabilitation is proud to announce they have appointed new admissions team members for both Friendship Health and Rehab Center (FHRC), located on Hershberger Road, and Salem Terrace at Harrogate.

Liz Nelson has been named the new director of hospital and community relations for FHRC.  A registered nurse, Nelson has over 15 years of healthcare experience, having served in both hospital and senior living settings.

“Liz has a proven success record of building good relationships and strong evaluation abilities in matching individuals with the care they need,” said President and CEO Joe Hoff.   “We are thrilled to have her join the Friendship team as we continue to enhance and evolve our healthcare services.”

“Working with seniors has given me so much wisdom, incredible life experience and joy,” said Nelson.  “I’m looking forward to being part of Friendship’s future and growth.”

At Salem Terrace of Harrogate, where Friendship serves as the Managing Partner, Jessica Whitaker has been named director of marketing and admissions.  Whitaker has ten years of marketing experience, has been in the healthcare industry for three years, and has a very special tie to Friendship.

“My grandfather, Papa, was a memory care resident at North.  He was very happy there and the team helped him enjoy a wonderful quality of life,” said Whitaker.  “It’s exciting to work for such a great company.”

Both locations are currently accepting new move-ins.  Salem Terrace also welcomes guests for respite stays, as a temporary care solution or trial run of the senior living community experience.

Friendship and Salem Terrace are also seeking caring and qualified individuals to join their teams.  Interested candidates should apply online at

To learn more about Friendship, individuals are encouraged to visit the company’s website,, or call 540.265.2100.  For more details about Salem Terrace at Harrogate, visit or call 540.444.0343.

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Friendship North Campus

367 Hershberger Road, Roanoke, VA 24012


Friendship South Campus

5647 Starkey Road, Roanoke, VA 24018