Friendship Promotes Erin Layell To Administrator of Friendship Assisted Living

Friendship, a local leader in senior living and rehabilitation, has announced the promotion of Erin Layell to administrator of Friendship Assisted Living, located on Hershberger Road. She replaces Susan O’Malley, who retired in March.

As administrator, Erin is overseeing Friendship Assisted Living's overall resident care for more than 90 residents. Her responsibilities include continuously optimizing services to enhance residents’ lives, supporting the facility’s outreach strategy, as well as managing all staffing and operations. The assisted living residence is the first building that was constructed on the Friendship campus in 1966.

"Ever since Erin began her professional journey at Friendship, she has impressed fellow team members by her care and concern for residents. I have no doubt that with Erin at the helm of Friendship Assisted Living, this facility will continue to provide the very best care for our residents," said President and Chief Executive Officer Joe Hoff.

Erin Layell, Promoted to Administrator of Friendship Assisted Living

Most recently, Layell has served as Director of Friendship Home and Community Based Services, responsible for developing and running the organization’s Adult Medical Day Care and Home Care, affordable options for family members who need assistance but are not ready for residential care. While in this role, she tripled the number of participants at Adult Day and maximized efficiencies for her clients and employees in the highly competitive home care business. Previously, she was part of the Friendship Health & Rehab Center interdisciplinary team, serving as the Activities Director. Then, in 2015, she transitioned into the same role as Friendship opened a new nursing center at Friendship Health & Rehab Center South. She has also served as an assistant administrator and director of memory care in the past, bringing to this role a combined 18 years of experience in senior living.

“I’ve been at Friendship for ten years because Friendship is here to do the right thing every day. There are so many opportunities for growth and advancement, and the culture and support you get here is wonderful,” said Layell. “I’m excited to make a difference every day in residents’ lives and to provide the best care possible for them. I couldn’t be happier to be a part of the the team at Friendship Assisted Living.”

A graduate of Wake Forest University, Layell joined the Friendship team in October 2013. She and her husband, daughter, and son reside in Roanoke.

In 2022, Friendship was named one of the best employers by Roanoker Magazine’s best of survey. For more information about Friendship, the company’s job openings, and employee benefits and programs, please contact Ashley Jewell, Director of Human Resources, at or 540.265.2149.

About Friendship

Friendship offers diverse senior living accommodations, award-winning care, new and innovative services, as well as specialized rehab and therapy to over 900 residents and patients.  The community opened its first building in 1966 and has grown to offer the full continuum of healthcare, including an adult day care center, home care services, an on-site physician clinic and pharmacy, and Bistro ’66, its dining venue that is open seven days a week. Friendship is a world-class community where the needs of adults and rehabilitations patients of all ages are met within a caring community that inspires purpose in life. Visit for more information.

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Friendship North Campus

367 Hershberger Road, Roanoke, VA 24012


Friendship South Campus

5647 Starkey Road, Roanoke, VA 24018


Friendship Salem Terrace

1851 Harrogate Dr, Salem, VA 24153