Board of Directors and Senior Management

Friendship Board of Directors

Robert C. Lawson – Chairman
Kathryn K. Oelschlager – Vice-Chairwoman
Dr. NL Bishop
Glen C. Combs
Edwin R. Feinour
Lucian Y. Grove, Jr., M.D.
Cynda A. Johnson, M.D.
Dr. Robert H. Sandel
John B. Williamson, III

Friendship Senior Management and Directors

Joe Hoff headshot
Joseph Hoff
President and Chief Executive Officer
Mike Shannon headshot
C. Michael Shannon
Chief Financial Officer
Ben Higgins headshot
Ben Higgins
Vice President of Operations - Richfield Living
Angela Hughes headshot
Angela Hughes
Vice President, Human Resources and Corporate Compliance
Diane Bell headshot
Diane Bell
Director, Inpatient and Outpatient Therapy, Friendship Health
Duncan headshot
Stephanie Duncan
Director, Revenue Cycle
Luke Cambel headshot
Luke Campbell
Executive Director, Dining Services
Brandon headshot
Brandon Evans
Vice President of Operations - Friendship
Lucy Klein headshot
Lucy Klein
Director, Independent Living
Kim Bratić Portrait
Kim Bratić
Executive Director, Advancement
Erin Layell headshot
Erin Layell
Administrator, Assisted Living
Todd Lowe headshot
Todd Lowe
Director, Information Technology
Jennifer Maxley headshot
Jennifer Maxey
Manager, Rehabilitative Services
Rob McGee headshot
Robert McGee
Executive Director, Facilities and Maintenance
Brent Poff headshot
Brent Poff
Administrator, Salem Terrace at Harrogate
Mary Rodger headshot
Mary Rodger
Director, Accounting
Nicole Miracle
Director of Home and Community Based Services

Friendship – Valley Management – has been managing senior living communities for over 30 years and we know it takes a lot of hard work. Having a trusted partner makes it a lot easier to accomplish your community’s goals. We can help you from development to repositioning and management. We can even help you save on equipment and supplies and select reliable vendors.


We provide comprehensive management solutions for our clients through our seasoned team of professionals that develop and implement the most effective management approach.
-Management consulting
-Employee supervision and training programs
-Marketing campaigns and sales plans
-Market analysis and strategic positioning
-Clinical and operations planning and management


We work closely with our clients to achieve maximum value for their assets by producing operating proformas to serve as guidance to the management team.
-Analyze Debt Structure & Refinancing Options
-Generate Operating Proformas
-Conduct Operating Income/Expense Analyses
-Coordinate Property Tax Assessments & Appeals
-Manage all Commercial Insurances


We pride ourselves on our ability to keep our clients informed on the current and projected financial positions of their assets.
-Financial analysis
-Cash and accrual financial reporting
-GAAP and income tax accounting services
-Revenue cycle management
-Revenue payments solutions
-Vendor payment solutions

What makes Friendship stand apart from others, is the partnership we forge with our clients. We dedicate ourselves to keeping our clients fully informed of the operations and financial results of their assets by constantly striving to make our clients an integral part of the management process. We promote this through:
-Annual strategy and budget meetings
-Monthly financial, operational, and marketing meetings to review performance
-Weekly meetings as needed to assess operations and programs

Friendship North Campus

367 Hershberger Road, Roanoke, VA 24012


Friendship South Campus

5647 Starkey Road, Roanoke, VA 24018


Friendship Salem Terrace

1851 Harrogate Dr, Salem, VA 24153