Board of Directors and Senior Management

Friendship Foundation Board of Directors

Glen C. Combs – Chairman
Robert C. Lawson – Vice-Chairman
Edwin R. Feinour
Lucian Y. Grove, Jr., M.D.
Cynda A. Johnson, M.D.
Kathryn K. Oelschlager
Dr. Robert H. Sandel

Valley Management Board of Directors

John B. Williamson, III – Chairman
Edwin R. Feinour
Robert C. Lawson
Glen C. Combs
Robert H. Sandel
Kathryn K. Oelschlager
Joseph Hoff
C. Michael Shannon – Corporate Secretary and Treasurer

Friendship Senior Management and Directors

Joseph Hoff
President and Chief Executive Officer
C. Michael Shannon
Chief Financial Officer
Ben Higgins
Vice President, Healthcare Operations
Angela Hughes
Vice President, Human Resources and Corporate Compliance
Diane Bell
Director, Inpatient and Outpatient Therapy, Friendship Health
Stephanie Duncan
Director, Revenue Cycle
Luke Campbell
Executive Director, Dining Services
Brandon Evans
Executive Director, Healthcare Services
Chuck Flynn
Administrator, Friendship Health-Rehab North
Lucy Klein
Director, Independent Living
Stephanie Landes
Director, Marketing
Erin Layell
Director, Home and Community Based Services
Todd Lowe
Director, Information Technology
Jennifer Maxey
Manager, Rehabilitative Services
Robert McGee
Executive Director, Facilities and Maintenance
Susan O’Malley
Administrator, Assisted Living
Brent Poff
Administrator, Salem Terrace at Harrogate
Mary Rodger
Director, Accounting

Friendship – Valley Management – has been managing senior living communities for over 30 years and we know it takes a lot of hard work. Having a trusted partner makes it a lot easier to accomplish your community’s goals. We can help you from development to repositioning and management. We can even help you save on equipment and supplies and select reliable vendors.


We provide comprehensive management solutions for our clients through our seasoned team of professionals that develop and implement the most effective management approach.
-Management consulting
-Employee supervision and training programs
-Marketing campaigns and sales plans
-Market analysis and strategic positioning
-Clinical and operations planning and management


We work closely with our clients to achieve maximum value for their assets by producing operating proformas to serve as guidance to the management team.
-Analyze Debt Structure & Refinancing Options
-Generate Operating Proformas
-Conduct Operating Income/Expense Analyses
-Coordinate Property Tax Assessments & Appeals
-Manage all Commercial Insurances


We pride ourselves on our ability to keep our clients informed on the current and projected financial positions of their assets.
-Financial analysis
-Cash and accrual financial reporting
-GAAP and income tax accounting services
-Revenue cycle management
-Revenue payments solutions
-Vendor payment solutions

What makes Friendship stand apart from others, is the partnership we forge with our clients. We dedicate ourselves to keeping our clients fully informed of the operations and financial results of their assets by constantly striving to make our clients an integral part of the management process. We promote this through:
-Annual strategy and budget meetings
-Monthly financial, operational, and marketing meetings to review performance
-Weekly meetings as needed to assess operations and programs

Friendship North Campus

367 Hershberger Road, Roanoke, VA 24012


Friendship South Campus

5647 Starkey Road, Roanoke, VA 24018