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Friendship Health Appoints Healthcare Operations Director

Ben Higgins, LNHA, to oversee operations for organization’s skilled nursing facilities, assisted living, home care services, and adult day care facility.

ROANOKE, Va. (January 5, 2018) – Friendship, the region’s leader in senior living and rehabilitation, has appointed Ben Higgins, LNHA, as Director of Healthcare Operations. In this role, he will oversee the operations for Friendship’s skilled nursing facilities, assisted living, home care services, and adult day care facility. Higgins will also direct operations for Friendship’s partner facility, Salem Terrace at Harrogate, providing independent living, assisted living, and memory care accommodations.

Higgins aims to bring a sense of community and partnership across all levels of care offered by Friendship. “We offer so many various levels of support to our community – from adult-day programming, to assisted living, to skilled therapy,” explains Higgins. “My goal is to work with the leaders of these organizations to continue the collaboration between our lines of service and promote a customer and resident-centered approach to quality care and services for the Roanoke Valley.”

A graduate of James Madison University, earning a Bachelor of Science degree in Health Services Administration, Higgins brings with him years of experience in long-term care administration on a local and regional level. Before joining Friendship, Higgins served as Administrator of Brandon Oaks Nursing and Rehabilitation Center where he led the team through multiple deficiency-free surveys. In addition, he has served as administrator of Liberty Ridge Health and Rehabilitation Center in Lynchburg and as Regional Vice President of Operations at American HealthCare, LLC.

Along with his professional achievements, Higgins is also involved with many industry specific leadership organizations, including the Virginia Health Care Association and the National Association of Long Term Care Administrator Boards. He was also one of 38 long-term care professionals from across the country selected to participate in the American Health Care Association’s Future Leaders program in 2016/2017.

About Friendship

Friendship opened its first building in 1966 and has steadily grown since. Over the course of 50 years, Friendship’s evolution has included the addition of new and innovative services, ultimately creating a world-class community where the needs of active adults and rehabilitation patients of all ages are met within a caring community that inspires a belief in living better. Visit for more information.



Ben Higgins, LNHA